Viacom (VIAB - Cramer's Take - Stockpickr) and Microsoft (MSFT - Cramer's Take - Stockpickr) have teamed up in a five-year content and ad deal in their latest effort to fend off the online ad juggernaut Google (GOOG - Cramer's Take - Stockpickr).
The financial terms of the agreement, announced Wednesday, were not disclosed, but the companies said the deal has a projected base value of $500 million over the first five years. It includes revenue sharing, guarantees and content licensing deals, and the companies have the ability to expand the pact in the future.
The partnership amounts to the latest effort by content and technology companies to make money with premium content and advertising on the Internet, where nearly everyone is bleeding market share to Google.
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