"Is Google pulling a Facebook?"

"In its attempts to add social elements to products, is Google pulling a Facebook?

Google Reader has allowed people to share items they are interested in with others since 2006 with hyperlinks, clips on blogs and storing them on a public page that you had to know the URL for to see.

Last week, Google tweaked Google Reader so that your shared items are automatically made available to your Google Talk contacts.

But, as anyone who uses instant messaging knows, not all of your IM contacts are friends. Many are acquaintances or people you barely know and with whom you may not want to share a reading list.

Recently, Facebook was forced to modify its new Beacon ad targeting service that notifies friends in your network when you buy things on sites of Facebook partners. Facebook made that an opt-in feature, however, after consumer groups and Facebook members complained the service violated people's privacy." >>>>Gimme More!